Lawrence Murray (SCAD: B.F.A., film and television, 2016) is an Atlanta-based creative director, filmmaker, photographer, and designer whose work operates at the intersection of music, visual storytelling, and world-building. A multidisciplinary practitioner with over a decade of professional credits — including music videos “Bottoms Up” and “Better to Have Loved” for Keke Palmer, the KeyTV series Unlabeled, album packaging design, photography, and merchandise design — Murray's practice is defined by a singular instinct: that every creative element should carry layered meaning and serve a larger narrative architecture.

Murray co-created The Rise & Fall of DivaGurl alongside Keke Palmer, a short film that screened at the 25th Tribeca Festival in June 2026 — marking a defining moment in a career built on translating intimate, character-driven stories into indelible visual language. Shot in the visual vernacular of MTV Diary and VH1's Behind the Music, the mockumentary reflects Murray's lifelong immersion in pop culture history and his instinct to transmute decades of research into formal cinematic language. The project is the product of a creative partnership with Palmer that Murray describes as his most formative education — one that taught him not only how to build systems and teams across mediums, but how to move, create, and course correct along the way.

His upcoming work extends that investment into new and ambitious territory. MAN X MACHINE is a three-act EP trilogy — Prototype, Avatar, and Voltron — in which Murray performs under the persona LARAUX, an AI-assisted vocal construct that serves as both artistic alter ego and conceptual framework. The project functions simultaneously as music, performance art, artist development document, and Afrofuturist narrative, accompanied by an interactive digital experience designed to unfold in real time alongside the audience. Blaque Onyx, a companion R&B group set within the same creative universe, expands the world further — with Murray performing the character Lenny alongside a cast of actor-singers in what he envisions as the theatrical culmination of the larger arc.

Across every medium he inhabits, Murray builds with intention — designing not just objects or images, but entire worlds with their own internal logic, mythology, and emotional truth.